Astrology market seen reaching $22.8 billion by 2031

By AI, Created 1:00 PM UTC, May 22, 2026, /AGP/ – A new Allied Market Research report says the global astrology market was valued at $12.8 billion in 2021 and is projected to grow to $22.8 billion by 2031. Online services, millennials and Asia-Pacific led the market in 2021, while stress, social media and brand tie-ins are helping fuel demand.

Why it matters: - The astrology market is projected to add about $10 billion in value by 2031, signaling continued consumer demand for digital horoscope and zodiac services. - Online platforms remain the dominant channel, making the category relevant to app developers, media companies and brands looking for niche audiences. - Rising stress levels and interest in self-guidance are helping keep astrology visible in mainstream consumer behavior.

What happened: - Allied Market Research valued the global astrology market at $12.8 billion in 2021. - The firm expects the market to reach $22.8 billion by 2031, implying a 5.7% compound annual growth rate from 2022 to 2031. - The report says the online segment dominated the global market in 2021 and is expected to remain dominant through the forecast period. - The report also identifies love astrology, millennials and Asia-Pacific as the leading segment, generation and region in 2021.

The details: - The market is segmented by type into love astrology, vedic astrology, natal astrology, medical astrology, horary astrology, electional astrology and uranian astrology. - The mode split includes online and offline, with online divided into apps and websites. - The end-user generation split includes Gen Z, millennials, Gen X and boomers. - Regional coverage in the report includes North America, Europe, Asia-Pacific and LAMEA. - The report lists players including Truthstar Future Vision Pvt Ltd., Sanctuary Ventures Inc., Susan Miller Omni Media Inc., Horoscope.com, AstroGraph Software, Indianet Consultants LLP, My Path Astrology LLC, AstroswamiG Solutions, CodeYeti Software Solutions Pvt. Ltd., Liquid Software Mobile, CoStar Astrology Society, Seattle Astrology, The Mountain Astrologer, Astro-Vision Futuretech Pvt. Ltd., Adviqo Technology Corp., Appsella LTD, Barges Technologies, Jessica Adams Proprietary Limited., Astroyogi and Ojas Softech Pvt. Ltd. - The study says companies in the space use product launches, geographic expansion and acquisitions to compete. - The report includes a sample PDF, a purchase inquiry page and related market links: Sample PDF, buy now, purchase inquiry, Online Dating Services Market, Dating Services Market, Home Care Service Market and Party Supplies Market.

Between the lines: - The report frames astrology as both a belief system and a commercial category, with brands using zodiac themes to sell products and services. - Examples cited include Colourpop’s zodiac-inspired eyeshadow palette with influencer Kathleen Lights, Dior’s zodiac jewelry and accessories collection, Spotify’s cosmic playlist and astrology apps such as Co-Star and The Pattern. - The report cites Sensor Tower data showing U.S. astrology app revenue rose 64.7% to nearly $40 million in 2019. - The report argues that stress boosts interest in astrology, citing psychologist Graham Tyson’s 1982 study and American Psychological Association polling that found millennials and Gen Xers to be especially stressed. - The report also points to fraud risk, saying fake astrology practices and bots can undermine consumer trust online.

What’s next: - Online astrology platforms and app publishers are likely to keep expanding as the forecast period continues. - Brands may keep using zodiac and cosmic themes as marketing shortcuts to reach younger consumers. - Fraud concerns could shape how much trust users place in digital astrology services, especially as the market grows.

The bottom line: - Astrology is no longer a niche curiosity; Allied Market Research sees it as a growing digital consumer market with strong online momentum and clear commercial appeal.